Ayesha Ibrahim, known in the fashion world for her modern take on the traditional aesthetic, has launched a Luxury Lawn collection for Summer 2017 in partnership with ZS Textiles.
ZS Textiles has gradually earned the recognition of b ecoming one of the leading Textile Company in Pakistan, backed by its expertise and efficiency, the company caters to domestic and global clientele. When it comes to the textile requirements of a company, ZS Textiles is a one stop shop. As an industry leader, ZS has always patronized the approach of investing hard and high levels of commitment for every assignment in order to ensure maximum customer satisfaction.
Ayesha Ibrahim, known in the fashion world for her modern take on the traditional aesthetic, has launched a Luxury Lawn collection for Summer 2017 in partnership with ZS Textiles. Being a part of fashion industry for almost two decades, Ibrahim has established herself as a name for elegance and trend. Her Luxury Lawn Collection falls in line with what she is known for; the colors, the mix of eastern and western cuts, and the innovation in designs. The colors are summery, with a balance between bold and pastel hues. The prints are fun and combine florals with traditional patterns and a burst of unexpected yet aesthetically pleasant design elements. The collection was launched nationwide on May 25th and is available online.
Ayesha Ibrahim, on her new collection, commented: ‘‘I am so excited for this collection. It is a perfect combination of east and west. The collection is inspired by the modern designs yet is very close to home in terms of color palette. Lawn has become the go-to fabric for summer in Pakistan, mainly because it is very easy to maintain and comfortable to wear. I have tried to style it in a way that it doesn't only give comfort but also looks beautiful when worn.
”The campaign Wear Your Confidence revolves around the idea of empowering women by making them feel confident. Women in Pakistan play many different roles which vary as housewives, business owners, teachers, doctors, and many more. Ayesha Ibrahim Luxury Lawn is made to give an extra boost to the confidence of women from every walk of life.