Sidra Iqbal Hosts The Prestigious IIFA 2012 In Singapore

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Sidra Iqbal has the honor of being the only media person of Pakistan to host the prestigious IIFA 2012 held in the Lion City, Singapore.

Pakistani anchor Sidra Iqbal set the Global Entertainment Arena on fire by hosting the Official Digital Platform of the annual Bollywood Bonanza IIFA 2012 in Singapore.

This year IIFA marked the 100 year legacy of the Indian Cinema and for which, the prominent anchor person of Pakistan Sidra Iqbal also joined the grand celebration in Singapore. Her bubbly looks and friendly style made her a favorite of all Bollywood celebrities quickly and she got opportunity to interact with all A-List Bollywood stars.

As Sidra recalls “My last project with the Trade Development Authority of Pakistan was Pakistan’s biggest ever fashion & lifestyle trade show showcasing in India namely Lifestyle Pakistan (April 12-15). It took me to Delhi where I led the Public Relations and turnkey media management for the 4-day exhibition, the TDAP and our 100 plus exhibitors!!  I believe the hard work put in that event  paid off in a splendid manner.

I reconnected with my friends at Wizcraft and was eager to learn more about IIFA hands on, it is the most marvellous PR & entertainment case study of this region. That’s when Viraf Sarkari, the Director of Wizcraft suggested the digital hosting opportunity, landing me with a chance to experience Bollywood at its best and have such close interactions with the stars we see on the silver screen”.

Sidra Iqbal covered the Green Carpets for IIFA Rocks and IIFA Awards 2012 in Singapore and talked to Indian film and media personalities very closely.

Cheers to Sidra Iqbal!

Sidra Iqbal has the honor of being the only media person of Pakistan to host the prestigious IIFA 2012 held in the Lion City, Singapore.

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