Following its very successful Fall/Winter 2012 linen embroidered collection, Mausummery is excited to announce the launch of its vibrant 2013 Spring/Summer Lawn Collection. This collection is largely inspired by the delicate design intricacies of the sub-continent, packaged in a way that appeals to the modern woman of today.
Some motif elements in the collection include florals, paisleys, ikat and zig zags. Mausummery believes in offering variety across its collections both in terms of designs and colours, providing outfit solutions for all occasions.
In the Spring/Summer 2013 collection specifically, women can find beautiful 3 piece and 2 piece suits in hues of blues, pinks, ferozis, purples, mustard yellows, greens, oranges, reds, and browns. Embroidered necklines and pattis are a special feature of this collection, which add that extra flavour to the suits.
“We’re extremely proud to launch our 16th annual collection, celebrating what makes our brand so special to our wonderful fans!” says the brand’s founder, Ayesha Ahmad Mansoor. “We will continue to celebrate our aesthetic renditions of the region’s traditional design motifs such as the paisley and ikat. Our fans have become increasingly vocal about their preferences to the Mausummery design sensibility and we respect them for that!”
Starting the first week of March, Mausummery is now available across 30 flagship outlets in over 15 cities across Pakistan. The brand is set to reach out to hundreds of thousands of new customers across Pakistan. Showcasing over 20 design styles and colours, Mausummery offers excellent value for money for its 2 and 3 piece suits along with delicate chiffon dupattas.
Many offerings cater by providing ample cloth length (up to 9 meters) enhanced by the intricately embroidered front pieces and delicate pattis. Prices start at an economical Rs. 1,690 which makes the brand affordable, yet extremely quality driven.