[Karachi, 10th November 2010] PFDC and Sunsilk are proud to present their second Fashion Week from the 10th to the 13th of November 2010 in the cosmopolitan city of Karachi featuring 4 days of high fashion by Pakistani designers across the country, encompassing both the leading names from the industry as well as its emerging talents. The week will feature 24 distinct designers who will showcase creations from their Spring/Summer 2011 Prêt-à-Porter collections, with daily post-show exhibition stalls at the venue, thereby aligning the Pakistani fashion industry with international trends.
Participating designers include Ali Xeeshan, Ammar Belal, Asifa & Nabeel, Élan, Fahad Hussayn, HSY, Libas, Maria B., Muse, Nayna, Nickie Nina, Nida Azwer, Rano’s Heirlooms, Republic, Saai by Sahar Atif, Sadaf Malaterre, Sobia Nazir, Sublime by Sara, Teejays, The House of Kamiar Rokni, YBQ, Zara Shahjahan and emerging talents Akif and Mohsin.
The first day’s finale of the PFDC Sunsilk Fashion Week will be a charity show called “Fashion Gives Back” with over 40 designers participating, to be produced by HSY and styled by Asmaa Mumtaz. The theme of the charity show is each designer’s interpretation of ‘Black’ to be highlighted with an accent colour. These creations, amongst others, have been donated by the designers to be sold at a 40% discount the next day at a fundraising exhibition from 12 noon to 3:00pm at the Sheraton Hotel. All proceeds will be channelled towards the rehabilitation of the flood victims of the village of Hisar Qilay in the Malakand district of Swat, which has been adopted by the PFDC. In addition, throughout the Fashion Week, donations will be collected for the cause.
Following PFDC Sunsilk Fashion Week’s unprecedented success in February 2010 and the expansion of the PFDC fashion platform to Paris, the Fédération Française Prêt-à-Porter du Féminin has committed to work closely with the Pakistani fashion industry. Consequently, the Council has been invited by the Federation to exhibit in a dedicated pavilion for Pakistani designers at Atmosphère’s in Paris for the January 2011 Prêt-à-Porter show. 10 – 15 designers will be showcasing their collections in Paris who will be selected by the PFDC’s French consultant, journalist and fashion entrepreneur Alexandra Senes who was present for the February 2010 Fashion Week in Lahore and will also be present during the November 2010 PFDC Sunsilk Fashion Week in Karachi. The designers chosen to showcase in Paris in 2011 will be selected based on their design prowess and importantly, their ability to produce effectively for international retail. Alexandra Senes, through her company SAS, is now serving as the official PFDC fashion representative in Paris to further the Pakistani retail industry in fashion’s hottest capital.
Speaking about the Second PFDC Sunsilk Fashion Week, Chairperson of the Executive committee of PFDC Sehyr Saigol has said: “It gives me great pride that the Pakistan Fashion Design Council brings to Karachi our second Fashion Week after the successful debut in Lahore in February 2010. Through regular weeks of fashion, we are working towards formalising the processes needed to help commercialise Pakistan’s fashion industry which were initiated in the previous week. Additionally and most pressing at this time, through our November Fashion Week we also endeavour to engage this fashion platform responsibly to contribute towards the relief and rehabilitation of flood victims.”
Chairman Unilever Pakistan, Ehsan Malik said: “Pakistan’s fashion industry is on the threshold of becoming a major player in contributing to the economy by way of increased employment and showing greater capacity to produce and process orders. Sunsilk is delighted to partner with the PFDC in their commitment and vision to nurture the best design talent in the country and showcase their work twice a year to a growing audience.”
The second PFDC Sunsilk Fashion Week will be produced by Catwalk Productions with styling by Sabs The Salon and Khawar Riaz, event coordination by the R Team and public relations by Lotus. The PFDC Sunsilk team have also brought on board Little Black Book as business consultants, Latitude as buyer focused marketing consultants and Asim Naeem as a technical consultant.
The PFDC and Sunsilk have announced their next Fashion Week, scheduled for April 2011, to be held in the cultural city of Lahore.