(Lahore, 14 June 2010) The House of Kamiar Rokni’s brand new fashion diffusion line, Tia will hit retail outlets across Lahore and Karachi within the first 3 weeks of June 2010. Tia was debuted at Fashion Pakistan Week 2 held in Karachi earlier this year, and was met with critical acclaim, as a suitable prelude to the official launch of the line in retail outlets. The inspiration behind Tia is to bring high-end fashion, reflective of The House of Kamiar Rokni’s signature aesthetic, to a more accessible platform through its affordable price range. Tia prêt a porter philosophy encourages women to mix and match fashion pieces, creating outfits that are affordable yet fun, feminine, flirty and buoyant. Tia will include seasonal and occasion friendly capsule collections every two months.
Speaking about the launch, designers Kamiar Rokni and Tia Noon have said: “Tia focuses on the smart and international woman and provides everyday wardrobe solutions to make women feel and look the best that they can, always. We intend on keeping the new line fresh and constantly updated.”
Tia will be available in Lahore at the PFDC Boulevard 10 Q and Fashion Pakistan Lounge, both in Gulberg. In Karachi, Tia will be available at Labels, 1-C, First Stadium Lane, Khayaban-e-Shamsheer Phase 5 and at multi brand boutique Ensemble, C 32, E Street, Block 4, Near Kuwaiti Consulate, Clifton. The House of Kamiar Rokni is also available to contact for Haute Couture.